マーケティングとしての広告戦略:展望:価格への効果を中心として


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Please use this identifier to cite or link to this item:http://hdl.handle.net/2115/31716

Title:	マーケティングとしての広告戦略:展望:価格への効果を中心として
Other Titles:	On Advertising Strategy of Marketing:A Survey
Authors:	増田, 辰良¹ Browse this author
Authors(alt):	MASUDA, Tatsuyoshi¹
Issue Date:	Jan-1986
Publisher:	北海道大学經濟學部
Journal Title:	經濟學研究
Journal Title(alt):	ECONOMIC STUDIES
Volume:	35
Issue:	3
Start Page:	185
End Page:	195
Type:	bulletin (article)
URI:	http://hdl.handle.net/2115/31716
Appears in Collections:	經濟學研究 = The economic studies > 第35巻第3号 Vol.35,No.3

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