2024-03-29T12:59:07Zhttps://eprints.lib.hokudai.ac.jp/dspace-oai/requestoai:eprints.lib.hokudai.ac.jp:2115/488602022-11-17T02:08:08Zhdl_2115_48859hdl_2115_34571hdl_2115_160The effect of relational mobility on SNS user behavior : A study of Japanese dual-users of Mixi and FacebookThomson, RobertIto, Naoyaopen access361Previous studies have shown clear cultural differences in how Japanese and American social network site (SNS) users interract with differing SNS platforms (see Barker and Ota, 2011; Fogg and Iizawa, 2008; Takahashi, 2010). In this study of 131 Japanese SNS users who use both Facebook and Mixi, self-disclosure, numbers of contacts, in-group numbers, and levels of perceived commitment on Mixi and Facebook were measured. The study found that such users showed a lower level of self-disclosure, connected with fewer people and had fewer categories of contacts, and felt a higher degree of commitment on Mixi than on Facebook. It is suggested that these differences stem from differing responses to percieved relational mobility on each platform; Mixi being a socioecological environment which reflects low-relationally mobile Japanese society, and Facebook being a socioecological environment which reflects high relationally mobile North American social environments. (141/150)北海道大学大学院国際広報メディア・観光学院Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University2012-03-15engdepartmental bulletin paperVoRhttp://hdl.handle.net/2115/48860AA1224631X国際広報メディア・観光学ジャーナルThe Journal of International Media, Communication, and Tourism Studies14322https://eprints.lib.hokudai.ac.jp/dspace/bitstream/2115/48860/1/JIMCTS14_001.pdfapplication/pdf523.73 KB2012-03-15