2024-03-28T13:33:21Zhttps://eprints.lib.hokudai.ac.jp/dspace-oai/requestoai:eprints.lib.hokudai.ac.jp:2115/796152022-11-17T02:08:08Zhdl_2115_34642hdl_2115_34640Process of snow and ice tourism creationFukuyama, Takafumiopen accessSnow and ice tourismvalue transformation processcultural and scientificbranding and marketing689III Baikal International Scientific Conference “Snow cover, atmospheric precipitation, aerosols: chemistry and climate”. Postponed from 23-27 March 2020 to 22-26 March 2021. Organized by Irkutsk National Research Technical University. Mayak Hotel, Listvyanka, Russia.This article examines the process of transformation of negative existance in local communities to positive resources using the case study of snow and ice tourism creation, especially the case of drift ice in Okhotsk, Hokkaido. This region had long been suffering from the detrimental effects of drift ice which brought the communities long-standing economic damage. The process from this case can be described by four distinctive components, namely ”cultural branding,” “cultural marketing,” “scientific branding,” and “scientific marketing.” The proposed model could explain the transformation process of negative object to positive values.Irkutsk National Research Technical University2020-03-03engconference paperVoRhttp://hdl.handle.net/2115/79615СНЕЖНЫЙ ПОКРОВ, АТМОСФЕРНЫЕ ОСАДКИ, АЭРОЗОЛИ: ХИМИЯ И КЛИМАТ. ISBN:978-5-00133-213-8177179Baikal International Scientific Conference3ListvyankaRUSIrkutsk National Research Technical UniversityMayak Hotel22-26 March 2021https://eprints.lib.hokudai.ac.jp/dspace/bitstream/2115/79615/3/Snow_cover_2020_Fukuyama-1.pdfapplication/pdf328.74 KB2020-03-03