2024-03-29T04:37:10Zhttps://eprints.lib.hokudai.ac.jp/dspace-oai/requestoai:eprints.lib.hokudai.ac.jp:2115/832522022-11-17T02:08:08Zhdl_2115_20038hdl_2115_123Social influence on innovation resistance in internet banking services1000020268593Matsuo, MakotoMinami, ChiekoMatsuyama, Takuyaopen accessSocial influenceInnovation resistanceExperienceBarriersInternet banking338The primary goal of this study was to examine the moderating effect of experiences on the relationship between social influence and innovation resistance. Multi-group structural equation modeling was performed to test the model, which used survey data on Japanese consumers' use of internet banking services. The results revealed that social influence directly reduced the innovation resistance of non-experienced consumers while directly enhancing the innovation resistance of experienced consumers. Moreover, the mediating effect of barriers was found to be different for experienced and non-experienced consumers. This paper contributes to a better understanding of innovation resistance and diffusion processes by clarifying the effect of social influence on innovation resistance, based on social learning and influence theories.Elsevier2018-11engjournal articleAMhttp://hdl.handle.net/2115/83252https://doi.org/10.1016/j.jretconser.2018.08.0050969-6989AA11014126Journal of Retailing and Consumer Services454251https://eprints.lib.hokudai.ac.jp/dspace/bitstream/2115/83252/1/Self-archiving%20%28JRCS%29.pdfapplication/pdf451.7 KB2018-11