DSpace Collection: 2013-06
http://hdl.handle.net/2115/52849
2013-062024-03-29T02:31:16Zサイエンスカフェ参加者のセグメンテーションとターゲティング : 「科学・技術への関与」という観点から(改訂版)
http://hdl.handle.net/2115/53061
Title: サイエンスカフェ参加者のセグメンテーションとターゲティング : 「科学・技術への関与」という観点から(改訂版)
Authors: 加納, 圭; 水町, 衣里; 岩崎, 琢哉; 磯部, 洋明; 川人, よし恵; 前波, 晴彦
Abstract: Science cafés have become popular as casual public dialogue format since 2005, when is considered the first year of science communication in Japan. We conducted a research focused on the participants in science cafés, using a method of marketing research, "segmentation." We used the third generation of segmentation method, which was originally from Victorian Government in Australia and was considered as useful to access target audiences and segmented the participants in science cafes and other science and technology (S&T) events such as public lectures, science festivals as "the high engagement in S&T" and "the low engagement in S&T" segments. As a result, we found that major participants in science cafés belonged to "the high engagement in S&T" segment and this tendency was true of public lectures and science festivals. However, we also found that the following three formats had a potential to attract "the lowly engagement in S&T" segment. 1) The theme is relevant to their lives. 2) The events are held in a place where can serve alcohols such as a bar. 3) The theme looks collaborative with non-science area such as art or Japanese culture. We need more samples and further analysis to better understand the participants in S&T events.
Description: 本稿は『科学技術コミュニケーション』第13号(2013年6月)に掲載された同名論文の一部誤植を訂正したものです。2013-05-31T15:00:00Z加納, 圭水町, 衣里岩崎, 琢哉磯部, 洋明川人, よし恵前波, 晴彦Science cafés have become popular as casual public dialogue format since 2005, when is considered the first year of science communication in Japan. We conducted a research focused on the participants in science cafés, using a method of marketing research, "segmentation." We used the third generation of segmentation method, which was originally from Victorian Government in Australia and was considered as useful to access target audiences and segmented the participants in science cafes and other science and technology (S&T) events such as public lectures, science festivals as "the high engagement in S&T" and "the low engagement in S&T" segments. As a result, we found that major participants in science cafés belonged to "the high engagement in S&T" segment and this tendency was true of public lectures and science festivals. However, we also found that the following three formats had a potential to attract "the lowly engagement in S&T" segment. 1) The theme is relevant to their lives. 2) The events are held in a place where can serve alcohols such as a bar. 3) The theme looks collaborative with non-science area such as art or Japanese culture. We need more samples and further analysis to better understand the participants in S&T events.社会の中のiPS細胞 : iPS細胞が拓く不老不死の未来(講演)
http://hdl.handle.net/2115/52861
Title: 社会の中のiPS細胞 : iPS細胞が拓く不老不死の未来(講演)
Authors: 栃内, 新2013-05-31T15:00:00Z栃内, 新社会の中のiPS細胞 : 連載「深層 再生医療」から
http://hdl.handle.net/2115/52860
Title: 社会の中のiPS細胞 : 連載「深層 再生医療」から
Authors: 八田, 浩輔2013-05-31T15:00:00Z八田, 浩輔ノーベル賞とiPS細胞 : 再生医療研究の現状
http://hdl.handle.net/2115/52859
Title: ノーベル賞とiPS細胞 : 再生医療研究の現状
Authors: 八代, 嘉美2013-05-31T15:00:00Z八代, 嘉美小特集:シンポジウム「社会の中のiPS 細胞 : 私たちは先端科学技術とどう向き合えばよいのか」に寄せて
http://hdl.handle.net/2115/52858
Title: 小特集:シンポジウム「社会の中のiPS 細胞 : 私たちは先端科学技術とどう向き合えばよいのか」に寄せて2013-05-31T15:00:00Z国際的政策決定プロセスへの市民コンサルテーションの枠組みづくりについて : 「世界市民会議World Wide Views~生物多様性を考える」の実施
http://hdl.handle.net/2115/52857
Title: 国際的政策決定プロセスへの市民コンサルテーションの枠組みづくりについて : 「世界市民会議World Wide Views~生物多様性を考える」の実施
Authors: 池辺, 靖; 黒川, 紘美; 寺村, たから; 佐尾, 賢太郎2013-05-31T15:00:00Z池辺, 靖黒川, 紘美寺村, たから佐尾, 賢太郎不特定多数へ向け能動的に考えることを促す科学教育コミュニケーション手法の開発 : NHK「ツナガルカガク」の取り組み
http://hdl.handle.net/2115/52856
Title: 不特定多数へ向け能動的に考えることを促す科学教育コミュニケーション手法の開発 : NHK「ツナガルカガク」の取り組み
Authors: 吉田, 拓也; 林, 一輝; 松本, 康男; 軸屋, 亮太; 佐藤, 典子; 田中, 謙一郎; 朴, 正義; 岡本, 美津子; 村松, 秀2013-05-31T15:00:00Z吉田, 拓也林, 一輝松本, 康男軸屋, 亮太佐藤, 典子田中, 謙一郎朴, 正義岡本, 美津子村松, 秀論争的な科学技術の問題に関する「気軽な」対話の場づくりに向けて : 「生物多様性」をテーマとしたプログラムの開発を例に
http://hdl.handle.net/2115/52855
Title: 論争的な科学技術の問題に関する「気軽な」対話の場づくりに向けて : 「生物多様性」をテーマとしたプログラムの開発を例に
Authors: 八木, 絵香; 山内, 保典2013-05-31T15:00:00Z八木, 絵香山内, 保典米国西海岸地域における科学コミュニケーション実践・連携事例
http://hdl.handle.net/2115/52854
Title: 米国西海岸地域における科学コミュニケーション実践・連携事例
Authors: 都築, 章子; 楠見, 孝; 鳩野, 逸生; 鈴木, 真理子2013-05-31T15:00:00Z都築, 章子楠見, 孝鳩野, 逸生鈴木, 真理子科学技術コミュニケーションにおける「議論すべきこと」と「議論したいこと」
http://hdl.handle.net/2115/52853
Title: 科学技術コミュニケーションにおける「議論すべきこと」と「議論したいこと」
Authors: 平川, 全機
Abstract: Theme setting is important for science communications. But in many cases, it is not interactively. That is one reason to think people science communications are forced to accept scientific conclusions. Interactivity is an important key word on science communications. So I organized The Round Table Discussion in Okkope , a new type of science communication. In this Round Table Discussion, the participants can choose theme. The theme chose by the participants was “we want to eat products from our town”. It is not scientific theme but social issue. But scientific issues are necessary to discuss about this theme. We discussed about social issues from scientific theme. But this new type science communication is discussing scientific issues from social theme. This type of science communications is based on people’s own life. It is important to add this type of science communication.2013-05-31T15:00:00Z平川, 全機Theme setting is important for science communications. But in many cases, it is not interactively. That is one reason to think people science communications are forced to accept scientific conclusions. Interactivity is an important key word on science communications. So I organized The Round Table Discussion in Okkope , a new type of science communication. In this Round Table Discussion, the participants can choose theme. The theme chose by the participants was “we want to eat products from our town”. It is not scientific theme but social issue. But scientific issues are necessary to discuss about this theme. We discussed about social issues from scientific theme. But this new type science communication is discussing scientific issues from social theme. This type of science communications is based on people’s own life. It is important to add this type of science communication.