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国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.6 >

コーポレート・レピュテーションとCSR : レピュテーションを高めるCSRに向けて

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Title: コーポレート・レピュテーションとCSR : レピュテーションを高めるCSRに向けて
Other Titles: Corporate Reputation and Corporate Social Responsibility : CSR for Higher Reputation
Authors: 北見, 幸一1 Browse this author →KAKEN DB
Authors(alt): Kitami, Koichi1
Issue Date: 21-Mar-2008
Publisher: 北海道大学大学院国際広報メディア・観光学院
Journal Title: 国際広報メディア・観光学ジャーナル
Journal Title(alt): The Journal of International media, Communication, and Tourism Studies
Volume: 6
Start Page: 3
End Page: 22
Abstract: There is an increased recognition of importance of corporate reputation and corporate social responsibility. The purpose of this paper is to consider the relationship between corporate reputation and CSR. In this study, the high reputation companies and the low reputation companies were picked up. According to this research, the high reputation companies sent more information about CSR to stake holders, and CSR communication was more positively done than the low reputation companies.
Type: bulletin (article)
Appears in Collections:国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.6

Submitter: メディア・コミュニケーション研究院広報委員会


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