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Communicating stereotype-relevant information : How readily can people individuate?

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Title: Communicating stereotype-relevant information : How readily can people individuate?
Authors: Yeung, Victoria Wai Lan Browse this author
Kashima, Yoshihisa Browse this author
Keywords: communication
distinctiveness
individuation
stereotypicality
Issue Date: Dec-2010
Publisher: Wiley-Blackwell
Journal Title: Asian Journal of Social Psychology
Volume: 13
Issue: 4
Start Page: 209
End Page: 220
Publisher DOI: 10.1111/j.1467-839X.2010.01313.x
Abstract: It is often suggested that people automatically form impression of target by using stereotypes. However, people can flexibly deploy different types of individuating processes, depending on the communicative context. We showed that people can individuate targets from their social category by communicating stereotype-inconsistent information (person-group individuation) when they are required to reproduce information about the targets; people can individuate targets from other individuals by communicating information that is distinctive about the targets (person-person individuation) when required to identify the targets. Participants' performance is unrelated to information memorability (Experiment 1), and not affected by time pressure (Experiment 2). Humans' adaptive capacity for individuation is discussed.
Rights: Author Posting. © The Authors 2010. This is the author's version of the work. It is posted here for personal use, not for redistribution. The definitive version was published in Asian Journal of Social Psychology, 13(4), 209-220. http://dx.doi.org/10.1111/j.1467-839X.2010.01313.x
Type: article (author version)
URI: http://hdl.handle.net/2115/47525
Appears in Collections:社会科学実験研究センター (Center for Experimental Research in Social Sciences) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)

Submitter: Victoria Wai Lan Yeung

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