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Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.14 >

The effect of relational mobility on SNS user behavior : A study of Japanese dual-users of Mixi and Facebook

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Please use this identifier to cite or link to this item:http://hdl.handle.net/2115/48860

Title: The effect of relational mobility on SNS user behavior : A study of Japanese dual-users of Mixi and Facebook
Authors: Thomson, Robert Browse this author
Ito, Naoya Browse this author
Issue Date: 15-Mar-2012
Publisher: 北海道大学大学院国際広報メディア・観光学院
Journal Title: 国際広報メディア・観光学ジャーナル
Journal Title(alt): The Journal of International Media, Communication, and Tourism Studies
Volume: 14
Start Page: 3
End Page: 22
Abstract: Previous studies have shown clear cultural differences in how Japanese and American social network site (SNS) users interract with differing SNS platforms (see Barker and Ota, 2011; Fogg and Iizawa, 2008; Takahashi, 2010). In this study of 131 Japanese SNS users who use both Facebook and Mixi, self-disclosure, numbers of contacts, in-group numbers, and levels of perceived commitment on Mixi and Facebook were measured. The study found that such users showed a lower level of self-disclosure, connected with fewer people and had fewer categories of contacts, and felt a higher degree of commitment on Mixi than on Facebook. It is suggested that these differences stem from differing responses to percieved relational mobility on each platform; Mixi being a socioecological environment which reflects low-relationally mobile Japanese society, and Facebook being a socioecological environment which reflects high relationally mobile North American social environments. (141/150)
Type: bulletin (article)
URI: http://hdl.handle.net/2115/48860
Appears in Collections:国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.14

Submitter: 伊藤 直哉

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