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国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.15 >


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Title: 北海道における科学技術観光の振興と広報戦略の提案
Other Titles: Strategy for Promotion of Science and Technology Tourism in Hokkaido
Authors: 北村, 倫夫1 Browse this author
石田, 宰2 Browse this author
渡辺, 謙仁3 Browse this author
李, 在栄4 Browse this author
Authors(alt): Kitamura, Michio1
Ishida, Tsukasa2
Watanabe, Takahito3
Li, Zairong4
Issue Date: 20-Sep-2012
Publisher: 北海道大学大学院国際広報メディア・観光学院
Journal Title: 国際広報メディア・観光学ジャーナル
Journal Title(alt): The Journal of International Media, Communication, and Tourism Studies
Volume: 15
Start Page: 99
End Page: 118
Abstract: This study was aimed at proposing a strategy for promoting Science and Technology Tourism (STT) in Hokkaido, and was based on the case study for about thirty examples in Japan and foreign countries. By definition, STT is "the tourism aiming at learning about science and technology by seeing, hearing and experiencing." Although STT has been recognized as an important domain of tourism in foreign countries, it has not been right in Japan. However, as people's concern about science and technology is increasing in recent years, STT is playing a more important role in Japan and also in Hokkaido. The conditions for a success of STT in Hokkaido are having fundamentally three functions which consist of an exhibition function, a knowledge exchange function, and a participating experience function. Moreover, realization of the "economies of scale in tourism," effective use of unique natural resources, use of advanced science institutions, organizing of science tours, training of science communicators, cooperation with school education, etc. are also desirable conditions to make STT successful.
Type: bulletin (article)
Appears in Collections:国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.15

Submitter: 北村 倫夫

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