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コンテンツツーリズムの理論と実例 = The Theory and Practice of Contents Tourism >

A fictitious festival as a traditional event : the Bonbori Festival at Yuwaku Onsen, Kanazawa city

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Please use this identifier to cite or link to this item:http://hdl.handle.net/2115/58307

Title: A fictitious festival as a traditional event : the Bonbori Festival at Yuwaku Onsen, Kanazawa city
Authors: Yamamura, Takayoshi Browse this author
Keywords: Bonbori Festival
Yuwaku Onsen
Hanasaku Iroha
anime
tie-ins
ぼんぼり祭り
湯涌温泉
花咲くいろは
アニメ
タイイン
Issue Date: 16-Mar-2015
Publisher: Research Faculty of Media and Communication, Hokkaido University
Journal Title: The Theory and Practice of Contents Tourism
Journal Title(alt): コンテンツツーリズムの理論と実例
Start Page: 34
End Page: 39
Abstract: This article discusses the Bonbori Festival, which is a fictitious festival originally depicted in the anime Hanasaku Iroha, in Yuwaku Onsen, Kanazawa city, Japan. It describes how the local tourist association and the anime production committee cooperated with each other to create a new festival. It was found that both the region and production company clearly recognised what the event itself was, and constructed a cooperative relationship to enable it to be successfully held as a genuine festival.
金沢市湯涌温泉では、アニメ作品『花咲くいろは』の劇中で描かれた架空の祭りを基に創られた「湯涌ぼんぼり祭り」が2011 年から始まった。本稿では、この祭りが実現に至ったプロセスを整理することで、地元の観光協会とアニメ製作委員会がどのような協力関係を構築したのか考察する。そして、地域側も製作側も本業が何であるかを認識し、協力関係を構築していた点が、祭りを実現・継続していくうえで、重要な要件であった点を示す。
Type: report
URI: http://hdl.handle.net/2115/58307
Appears in Collections:コンテンツツーリズムの理論と実例 = The Theory and Practice of Contents Tourism

Submitter: 山村 高淑

 

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