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Hokkaido University Collection of Scholarly and Academic Papers >
Societies >
フロンティア農業経済研究 = The Frontiers of Agricultural Economics >
第23巻第1号 >
Eコマースを利用する青果物生産者の流通チャネル選択要因 : Eコマースの流通機能の違いに基づくチャネル別分析
| Title: | Eコマースを利用する青果物生産者の流通チャネル選択要因 : Eコマースの流通機能の違いに基づくチャネル別分析 |
| Other Titles: | Distribution Channel Selection Factors of Fruit and Vegetable Producers Using E-Commerce : An analysis based on the difference in e-commerce channel in distribution function |
| Authors: | 末永, 千絵1 Browse this author |
| Authors(alt): | Suenaga, Chie1 |
| Issue Date: | 31-Aug-2020 |
| Publisher: | 北海道農業経済学会 |
| Journal Title: | フロンティア農業経済研究 |
| Journal Title(alt): | The Frontiers of Agricultural Economic |
| Volume: | 23 |
| Issue: | 1 |
| Start Page: | 1 |
| End Page: | 11 |
| Abstract: | The purpose of this study is to clarify factors involved in fruit and vegetable producers' distribution channel selection in e-commerce by analyzing the basis for the difference in the e-commerce channel in distribution function. This paper indicates that two main factors exist: a producer's main sales channel before starting e-commerce and the commodity characteristics. Beyond these two factors, producers exist in three ranges: Range A: Producers who have mainly sold to customers select the direct sales channel and direct shipment channel as a similar means of sales to customers. Range B: Producers who have mainly sold to retailers select the warehouse channel as a similar means to sell to retailers. Range C: Rare commodity producers who have mainly sold to wholesalers but had intended to sell to customers select the direct sales channel and direct shipment channel in order to sell to customers with a price the producer finds satisfying. But if the producer's management policy matches the e-commerce channel or the producer evaluates a non-sales function such as advertising, different e-commerce channels are possibly selected. |
| Type: | article |
| URI: | http://hdl.handle.net/2115/80056 |
| Appears in Collections: | フロンティア農業経済研究 = The Frontiers of Agricultural Economics > 第23巻第1号
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