コーポレート・レピュテーションとCSR : レピュテーションを高めるCSRに向けて
北見, 幸一
Permalink : http://hdl.handle.net/2115/34573
Abstract
There is an increased recognition of importance of corporate reputation and corporate social responsibility. The purpose of this paper is to consider the relationship between corporate reputation and CSR. In this study, the high reputation companies and the low reputation companies were picked up. According to this research, the high reputation companies sent more information about CSR to stake holders, and CSR communication was more positively done than the low reputation companies.
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