Permalink : http://hdl.handle.net/2115/38504

It is vital for the New Chitose Airport to function not only as a node in itineraries of Hokkaido tourism from other countries but also as a last destination and medium of such tourism. This study was aimed at proposing strategy for raising the level of service (LOS) and enhancing the Hokkaido brand at the Airport's international flight passenger terminal, which is scheduled for construction in fiscal 2009. The study was based on interviews with 46 persons (mainly persons involved in inbound Hokkaido tourism, tour guides, and foreign residents of Sapporo). In light of the interview findings, it recommends improvement of arrangements for tourism consumption (i.e., sales of goods, food & beverage service, information provision, entertainment, and relaxation services) with a view to enhancing the Hokkaido brand, around key words such as "convenience", "comfort", "surprise", "enjoyment", and "impression".