Permalink : http://hdl.handle.net/2115/44524

JaLCDOI : 10.14943/47089

KEYWORDS : Half-shift;professionals;science communicator;volunteer;way of working

This article proposes a Half-shift model to simultaneously achieve the mutually reinforcing goals of creative work and social contribution. Science communicators are closely examined as one of the possible conduits to implement this model. Intensifying global competition requires work places and social settings to be more efficient and less flexible, making it difficult for professionals to gain satisfaction from being creative and contributing to society through their paid work. After a closer examination, the author proposes a Half-shift model as a new way to achieve a more balanced work environment. The Half-shift model looks at combining paid work and unpaid work in conterminous areas. The research shows that the keys for promoting this model are changes in work rules and professionals' personal motivation for work. It is hoped that this article provides a conceptual framework for the development of a Half-shift model, and contributes to its implementation.