北海道農業経済研究 = Hokkaido Jounal of Agricultural Economics;第14巻 第2号

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インショップ併設スーパー来店者を対象とした地場農産物の消費者評価分析

山本, 康貴;桟敷, 孝浩;澤内, 大輔;増田, 清敬;所, 説夫;岩本, 博幸

Permalink : http://hdl.handle.net/2115/63673

Abstract

We analyzed factors that affect Japanese consumers' willingness to pay (WTP) price premiums for locally produced agricultural products (LPAP) and estimated the mean WTP for LPAP using data obtained from a consumer survey conducted at a supermarket with 'shop in shop'. The results showed that consumers are willing to pay a price premium on average just under 10 percent for LPAP.

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