Permalink : http://hdl.handle.net/2115/71383

Changes in the distribution of agricultural products in South Korea make it necessary to consider upgrading the structure of marketing channels in production areas. Through the introduction of marketing firms with primary cooperatives in common in 2013, Namwon City has made rapid progress in developing a joint marketing strategy for all. As a result, marketing firms with primary cooperatives in common have been retained as an organization dedicated to publicity for farmers and improvement of agricultural products. In addition, the joint marketing strategy launched by agricultural cooperatives has facilitated the expansion and reorganization of regional farming units, as well as the formation of full-time farmers.