Permalink : http://hdl.handle.net/2115/71386

This qualitative research investigates the roles of farmers’organizations in the fresh vegetable supply chain in West Bandung District, West Java Province, Indonesia. The ability of farmers’organizations in adapting to the new procurement mechanism that is set up by the modern market channel, focusing on the quantity, quality, continuity and payment method, is found to be the key factor in modernizing the supply chain management. We found that the cooperative is the best model for a farmers’organization in modernizing the supply chain. However, there are many farmers’organizations that have not optimized the roles yet. Therefore empowering the role of a farmers’organization is strongly needed to help farmers, who face dynamic changes in the supply chain.