Permalink :  http://hdl.handle.net/2115/72233

JaLCDOI :  10.14943/86610

KEYWORDS : コミュニケーションの非対称性; 専門家と非専門家; 医薬品情報; 情報教育; 薬局; communication gaps; expert and non-expert; drug information; information education; pharmacy

Following the 2011 Tohoku Earthquake, science and technology communication in Japan was expected to effectively promote bidirectional communication between experts and non-experts. However, the gaps both in the amount of knowledge and various opinions between them, has caused communication problems. This study, focusing on drug information, conducted a questionnaire survey on both experts and non-experts, analyzing the gaps to clarify the characteristics and backgrounds that would affect bidirectional communication. Results revealed several gaps in drug information communication between both groups, for instance, non-experts did not collect information or question experts’ knowledge, and experts did not inform non experts about the information they lacked. Therefore, to ensure successful bidirectional communication concerning drug information, information-related education for both groups, transparency of high-quality information, and development of user-friendly communication tools for non-experts are necessary.

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