Permalink : http://hdl.handle.net/2115/80038

This paper analyzes consumers' willingness-to-pay for consumption patterns and eating out experience with chickens produced in Hokkaido, and seeks to obtain knowledge to gain consumer recognition and understanding for this. The following conclusions may be drawn: Because locally produced chickens are expensive, they are expected to be consumed more when eating out and between meals than as home cooked meals. In order to gain recognition and understanding for differences in farming methods, it became clear that providing experiences of actual eating and presenting information on chicken farming methods, free range versus enclosure farming, it would increase the willingness of consumers to pay.