Permalink : http://hdl.handle.net/2115/80049

The purpose of this paper is to demonstrate availabilities of methods for selecting survey items that will be helpful for an understanding of conditions to expand trade in agricultural products. We wish to understand wholesaler needs, here with the example of rice cultivated with a reduced amount of agricultural chemicals and fertilizers. We employed a listening of particulars for determining the survey items, and used these during interviews with wholesalers. From the results we learned about and became aware of wholesaler needs. We consider that the obtained knowledge can be useful to sales operations for rice farmers and cooperatives. The attribute listing that we used does not require complicated calculations and working time. This method can also be used by one interviewer. We conclude that this method is useful to understand the specific needs for advantageous business practices in rice producing districts.