open access

https://hdl.handle.net/2115/35149

Crises Management of ISHIYA : Corporate Action to Recover the Lost Confidence by Reputation Obtained from Regional Contribution

日本語

2008-11-28

Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University

The Journal of International Media, Communication, and Tourism Studies

7

45-68

This paper analyzes the course of the camouflage event of the falsified expiration date by the ISHIYA company limited, and approaches an effective ideal way of crises management. The first point that requires clarification is that there is a difference between management before the scandal and management after the scandal. In this paper, the latter is defined as crises management. The second point that requires clarification is that whether the ISHIYA's crises management was really excellent. As a result of our case study, we obtained a suggestion of the interrelation of corporate philanthropy and crises management. In conclusion, we should note that it is possible to recover the lost confidence in the scandal by corporate reputation obtained from regional contribution.

紀要論文

Version of Record

AA1224631X