観光のパラドックスとライフウエア産業 : J. Krippendorf の理論を手がかりとして

パラドックス

Strange phenomenon is happening. Expectations for the tourism have been getting higher among government, industries, academia and people. The actual travel pattern, however, has not shown any significant movement. Large travel agents, which are the representatives of tourism industries, have been struggling in low profitability. They have even started reengineering a new business model. Analyzing the background of this paradoxical phenomenon and using the theory of J. Krippendorf, the direction of the tourism is explored. Then, the notion of 'Lifeware' and 'Lifeware Industries' are proposed to define happiness and true well-being or lifestyle, which exceed ordinary 'Kanko' studies. Under the notion of Lifeware, the essence of the tourism function is defined as a catalyst. Finally, the actual field activities under the notion of the Lifeware are explained to illustrate the value and the direction of Lifeware and Lifeware Industries in the practical field.