open access

https://hdl.handle.net/2115/38501

The Idea of "Everyone is an artist" by Joseph Beuys : in Comparison with the Current "Creative Economy"

日本語

2009-03-25

Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University

The Journal of International Media, Communication, and Tourism Studies

8

3-27

In the post-industrial world creativity becomes more and more important: Richard Florida points out the dawn of the "creative economy"; furthermore, Joseph Pine II and James Gilmore point out that every business should be as original as a drama, if it wants to avoid being involved in a price competition. Do all these mean that the idea of an avant-garde artist, "Everyone is an artist," has in twenty years finally been realized in the practical world such as in economy and management? In this interdisciplinary study I try to answer this question, which also contributes to reevaluation and actualization of Beuys' thought. The focus of the matter is his definition of creativity as a liberating force which encourages us to determine ourselves and codetermine the society. Based on this definition "creative economy" can't to be truly creative as long as profit making incentive on the managing side has more priority than the pursuit of quality and self-realization of the workers.

紀要論文

Version of Record

AA1224631X