open access

https://hdl.handle.net/2115/53759

An Empirical Study of Value Creation Process in eBusiness

日本語

2003-03-14

北海道大学大学院国際広報メディア研究科, 北海道大学言語文化部

大学院国際広報メディア研究科言語文化部紀要

44

33-64

The purpose of this study is to analyze the role that the corporate strategy plays in the eBusiness. Finally, it is tried to propose a strategic course when the business domain is enhanced to eBusiness area. In a typical research on current eBusiness， The question of the method of the new entry to eBusiness is still open. Moreover, it has been said that the core resource is important when entering about eBusiness by a current early research. However, the method of clarifying the core resource at a start-up stage of the business is unsettled. In this text, the aspect of value creation was introduced as an index which clarified the core resource. The aim is in giving the concept of value to a past theory about Resourcebased View of the firm. This research provides the value creation process in eBusiness by an empirical study. The comparison case study of the theory verification type was chosen as a research method for the solution of the research topic. Two companies were picked up as a material of the case study. The first case is “AMAZON. COM". This case concerns the Internet distributor of the retail goods including the book. The second case is “DELL. COM". This case concerns a direct distributor of the personal computer and the network equipment. These cases were analyzed by using “Layer model of the business system" which was the research framework of this research. It is possible to pay attention to the core resource of the enterprise by using this framework. As a result of this research, the mechanism of the value creation process by the use of the core resource became clear. In conclusion, I proposed the portfolio to select the strategic course in eBusiness.

学術雑誌論文

Version of Record

1347-0280

AA11546409