open access

https://hdl.handle.net/2115/55169

グローバル時代における中国の対外宣伝戦略に関する考察 : 対外宣伝メディアの問題点をめぐって

Investigation of China’s national public relations strategy under globalization : the hotspots around the national media

日本語

2014-03-18

Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University

The Journal of International Media, Communication, and Tourism Studies

18

137-155

This study investigates on China’s national public relations strategy under the globalization by analyzing the national media. In recent years, in order to improve the global public opinion environment, and to improve its national public relations capabilities that match its economic power status, China has actively strengthened its national public relations strategies, including making the national “media go out”, and building world-class media. By researching on the localization of Chinese national public relations magazines, overseas expansion of CCTV and international news reporting by Xinhua News Agency, this study pointed out that China’s national public relations’ practices have a couple of problems. The Chinese government controls the information that China’s oversea media provides, which restricts their independent activities.

紀要論文

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Creative Commons Attribution-NonCommercial-ShareAlike 2.1 Japan

AA1224631X