Intercultural communication in the forest products business in China : a case study

Owari, Toshiaki

Innovative Marketing, 2005, 1(1), 89-95

Permalink : https://hdl.handle.net/2115/625

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アクセス権	open access
URI	https://hdl.handle.net/2115/625
タイトル	Intercultural communication in the forest products business in China : a case study
著者	著者名 Owari, Toshiaki 尾張, 敏章
言語	英語
キーワード	intercultural business communication
	forest products industry
	China
	case study
発行日	2005
出版者	Business Perspectives
収録物名	Innovative Marketing
巻(号)	1(1)
ページ	89-95
記述	http://www.businessperspectives.org/en/journalim/index.htm
抄録	The growing forest products business in China has attracted foreign companies to the Chinese market. This study examines the unique characteristics of intercultural communication in the forest products business in China, using an exploratory case study approach. In-depth interviews were conducted with executives of a multinational forest industry company. The qualitative data analysis identified ten topics concerning business communication in China: bureaucracy, negotiation, business protocols, personal connections, distribution channel, employee recruitment, employee retention, language, publicity, and donations. The results illustrate the characteristics of business communication and how Western expatriates deal with communication issues in relation to the Chinese. Finally, this study generates keys to success in intercultural business communication in China.
資源タイプ	学術雑誌論文
出版タイプ	Accepted Manuscript
PISSN	1814-2427