open access

https://hdl.handle.net/2115/86934

Effects of open caption telop color on value perception in the news context : From the tone perspective

英語

perception open caption telop

2021-09-22

John Wiley & Sons

Color research and application

47(2)

362-376

Several studies have shown that color plays a vital role in the perception of visual information. This study clarified the cognitive differences generated by open caption telop colors in the perception of news value as importance, novelty, and timeliness among the negative, neutral, and positive news contexts. We also explored the news value integration by the color in the news emotional context. In this study, three tones, that is, the bright, deep, and vivid with eight chromatic hues, were selected from the practical color coordinate system, which are tried to be loyal to the news practice. We conducted a repeated measures ANOVA and correlation tests to clarify the open caption telop color effects. Our findings suggest that the open caption telop with deep-tone hues can facilitate the news to be perceived as more important, particularly in the negative context and vice versa. In some ways, this result partially applies to the news timeliness dimension, although its performance is relatively more complicated. The color performance in the perception of news novelty was observed to be the contrary with the other two dimensions. The 3D spaces created reveal that the news value integration by color highly depends on the news emotional context.

学術雑誌論文

Version of Record

This is the peer reviewed version of the following article: Effects of open caption telop color on value perception in the news context: From the tone perspective, which has been published in final form at https://doi.org/10.1002/col.22724. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited.

0361-2317

1520-6378

AA00134749