open access

https://hdl.handle.net/2115/93584

BCP Strategies in SMEs' Business Diversification : Conceptualizing and Centering on Regional Contribution

日本語

2024-11-09

JSDRR

災害復興学会 学会大会2024 2024年11月9日（土）- 10日（日）新潟県長岡市「アオーレ長岡」 セッションC2 11月9日(土)　10:40-12:10 C会場　(市民交流ホールC)

This study addresses two research questions: 1.What approaches are necessary to ensure that the business continuity plan (BCP) code of conduct established by the head office of SMEs is recognized and acted upon by employees at branch offices opened as a result of business　diversification?　2.What BCP content should SMEs and academics develop to effectively disseminate the BCP code of conduct within the organization? Solution 1: a) Accurately communicate the new BCP code of conduct from the head office to branch offices in a simple and easily comprehensible format. At branch offices, a system should be established where employees with an awareness of the need to assist local residents can understand the message from the head office and motivate other employees to take action. b) Facilitate the sharing of objectives and specific approaches between the head office and branch offices to ensure that branch office employees understand the key issues addressed at the head office. This includes emphasizing SMEs’ contributions to the community by presenting the context of “Hokusyo employees working for the community as business professionals during times of disaster.” The specific approach of disaster prevention camps serves as a focal point to foster a shared understanding of the importance of community contribution within both the head office and branch offices. Solution 2: a) Advocates within the academic community should propose feasible methodologies, such as disaster prevention camps, and offer consistent explanations and support until these approaches are widely understood and adopted by employees. b) Develop tools to reinforce the proposed content. For example, evacuation management games (HUGs) provide a platform for communities of all generations and demographics to learn how to effectively operate evacuation shelters. Even SMEs with limited management resources can conceptualize strategies to disseminate the BCP code of conduct from the head office to branch offices. Furthermore, it is possible to derive approaches that simultaneously facilitate branch office activities and contribute to the recovery and reconstruction of disaster-affected communities.

会議発表論文

Version of Record