平飼い採卵養鶏業者による販売チャネルの選択と需給調整 : 札幌圏の養鶏業者3社を事例にして

cage-free egg

北海道大学農經論叢

This paper aims to analyze the sales channels of free-range egg producers in the Sapporo metropolitan area and clarify their supply and demand adjustment methods. In Sapporo City, the case study area, the sales behavior of producers has changed as D Co-op has expanded its sales of free-range eggs. D Co-op started to sell free-range eggs at a sales corner on behalf of farmers, and sales volume increased. The three companies analyzed in the paper produce only free-range eggs in the Sapporo metropolitan area. They are small-scale among egg producers in general but large-scale compared to other free-range egg producers. The three companies are differentiated by using a large amount of domestic feed and formulating their own feed, in addition to the free-range method. Producers need to find their own sales channels or differentiate themselves through business diversification. These producers are adjusting supply and demand by utilizing the sales channel to D Co-op. The selection factor is that sales to D Co-op are consignment sales, allowing producers to flexibly determine the supply volume.