open access

https://doi.org/10.14943/114633

https://hdl.handle.net/2115/95911

Evaluation and Analysis of Research Poster Design : Based on Subjective Surveys by Students and Researchers

日本語

colour schemes

2025-08

北海道大学 高等教育推進機構 オープンエデュケーションセンター 科学技術コミュニケーション教育研究部門（CoSTEP）

Japanese Journal of Science Communication

37

41-60

Some researchers struggle to create effective posters for presentation at conferences. The aim of this study is to identify specific design factors that determine poster quality, with the aim of creating posters that are interesting, easy to read and facilitate discussion. To achieve this, a subjective questionnaire was administered to other researchers using previously published posters. In addition, the study hypothesized that the length of a researcherʼs career might influence their evaluation of research posters, and compared responses from student groups and researchers working in universities. The results showed that the highest-rated poster, which considered to be "most memorable at first glance", was chosen equally by both students and researchers. However, the choice of the "best" poster differed between the groups. Students rated the colour scheme of the top poster, whereas researchers rated the layout. This suggests differences in design elements that contribute to poster quality based on research experience. In addition, a tendency towards low ratings was observed when the ratio of figure areas to text areas was around 10%. Based on these findings, it is expected that attention to key design elements can help to create posters that are interesting, visually understandable and encourage discussion.

紀要論文

Version of Record

1881-8390

AA12317666