open access

https://hdl.handle.net/2115/99047

The Development of the Gig Economy in Agricultural Labor Market and its Requirement : Starting from Hokkaido as the origin

日本語

2025-12-24

The Agricultural Economics Society of Hokkaido

The Frontiers of Agricultural Economics

26(1-2)

30-45

16

This article examines the necessary conditions for the existence of a gig economy in the agricultural labor market. The term “gig economy” refers to a contemporary labor market with three main components: gig workers, who undertake temporary jobs in succession rather than holding long-term employment; employers who commission a variety of tasks; and online platforms that facilitate transactions between workers and employers over the Internet. Although this framework can enhance the efficiency of labor distribution, it often clashes with traditional businesses and existing legal frameworks. This study, which is a case study of Hokkaido, explored the challenges that have arisen in the agricultural gig economy and proposes measures administrators can implement to address them. We discovered that for the labor market to be sustainable and beneficial, online platforms need to generate revenue without relying on brokerage fees and should form an independent commission. Additionally, local agricultural cooperatives ought to support these platforms. Our findings suggest that such an approach can yield widespread benefits for individuals working in the gig economy via online and digital platforms.

学術雑誌論文

Version of Record

2185-1220

AA12489661