open access

https://hdl.handle.net/2115/99159

Strategic Communication in China's Cultural Industries as Represented through Remakes : A Comparative Analysis of The Little Nyonya (Singapore, 2008) and Its Chinese Version (2020)

日本語

2026-03-31

北海道大学大学院国際広報メディア・観光学院

The Journal of International Media, Communication, and Tourism Studies

40

45-65

22

This study examines the 2020 Chinese remake of the 2008 Singaporean drama The Little Nyonya, focusing on how state ideology is articulated through the practice of remaking. While the original depicts Peranakan (Nyonya-Baba) culture as cultural hybridity shaped by a multiethnic context, the remake reorganizes this representation within a China-centered ideological framework. Drawing on theories of Chinese cultural nationalism, this paper proposes three analytical axes of cultural representation—unity, superiority, and modernity—and applies them to a comparative textual analysis of narrative structure, visual signs, character representation, dialogue and narration, and war-related narratives. The analysis shows that the remake systematically reconfigures these textual elements to emphasize Chinese cultural values and national coherence, while downplaying hybridity central to the original. It argues that remaking functions not merely as cultural translation, but as a politically charged cultural practice serving strategic national communication in the global media environment.

紀要論文

Version of Record

AA1224631X