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Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.18 >
グローバル時代における中国の対外宣伝戦略に関する考察 : 対外宣伝メディアの問題点をめぐって
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| Title: | グローバル時代における中国の対外宣伝戦略に関する考察 : 対外宣伝メディアの問題点をめぐって |
| Other Titles: | Investigation of China’s national public relations strategy under globalization : the hotspots around the national media |
| Authors: | 雷, 紫雯1 Browse this author |
| Authors(alt): | Lei, Ziwen1 |
| Issue Date: | 18-Mar-2014 |
| Publisher: | 北海道大学大学院国際広報メディア・観光学院 |
| Journal Title: | 国際広報メディア・観光学ジャーナル |
| Journal Title(alt): | The Journal of International Media, Communication, and Tourism Studies |
| Volume: | 18 |
| Start Page: | 137 |
| End Page: | 155 |
| Abstract: | This study investigates on China’s national public relations strategy under the globalization by analyzing the national media. In recent years, in order to improve the global public opinion environment, and to improve its national public relations capabilities that match its economic power status, China has actively strengthened its national public relations strategies, including making the national “media go out”, and building world-class media. By researching on the localization of Chinese national public relations magazines, overseas expansion of CCTV and international news reporting by Xinhua News Agency, this study pointed out that China’s national public relations’ practices have a couple of problems. The Chinese government controls the information that China’s oversea media provides, which restricts their independent activities. |
| Rights: | http://creativecommons.org/licenses/by-nc-sa/2.1/jp/ |
| Type: | bulletin (article) |
| URI: | http://hdl.handle.net/2115/55169 |
| Appears in Collections: | 国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.18
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Submitter: 雷 紫雯
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