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Process of snow and ice tourism creation
| Title: | Process of snow and ice tourism creation |
| Authors: | Fukuyama, Takafumi Browse this author |
| Keywords: | Snow and ice tourism | | value transformation process | | cultural and scientific | | branding and marketing |
| Issue Date: | 3-Mar-2020 |
| Publisher: | Irkutsk National Research Technical University |
| Citation: | СНЕЖНЫЙ ПОКРОВ, АТМОСФЕРНЫЕ ОСАДКИ, АЭРОЗОЛИ: ХИМИЯ И КЛИМАТ. ISBN:978-5-00133-213-8 |
| Start Page: | 177 |
| End Page: | 179 |
| Abstract: | This article examines the process of transformation of negative existance in local communities to positive resources using the case study of snow and ice tourism creation, especially the case of drift ice in Okhotsk, Hokkaido. This region had long been suffering from the detrimental effects of drift ice which brought the communities long-standing economic damage. The process from this case can be described by four distinctive components, namely ”cultural branding,” “cultural marketing,” “scientific branding,” and “scientific marketing.” The proposed model could explain the transformation process of negative object to positive values. |
| Description: | III Baikal International Scientific Conference “Snow cover, atmospheric precipitation, aerosols: chemistry and climate”. Postponed from 23-27 March 2020 to 22-26 March 2021. Organized by Irkutsk National Research Technical University. Mayak Hotel, Listvyanka, Russia. |
| Conference Name: | Baikal International Scientific Conference |
| Conference Sequence: | 3 |
| Conference Place: | Listvyanka |
| Type: | proceedings |
| URI: | http://hdl.handle.net/2115/79615 |
| Appears in Collections: | 観光学高等研究センター (Center for Advanced Tourism Studies) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)
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Submitter: 福山 貴史
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