Permalink : http://hdl.handle.net/2115/88249

This paper discussed the triangular relationship between mass media, power of authorities, and the audience. After summarizing the concepts of the above three, this paper attempted to analyze these three actors' power structures and build a convincing theoretical framework. This paper mainly adopted Niklas Luhmann's viewpoint of power communication as a theoretical foundation, since it provided a unique perspective to understand the essence of power. Subsequently, this paper divided the power structure into six directions to explain how the power relations work between these three actors. The theoretical results obtained in this paper are expected to contribute to future case studies.