Permalink : http://hdl.handle.net/2115/52611

KEYWORDS : 小樽;消費;中国人観光;地域イメージ

This article deals with the destination image of Otaru, which has several sides and is changing because of the visiting of Chinese tourists. Tourism is planned on the destination image, and is centered on the consumption of the image. Tourists confirm and renew the image on the trip, and finally, will create new image which would affect the tourists’ image reflectively. Internet has especially great influence to the destination image during the process nowadays. Aiming to clarify the destination image of Otaru, the writer uses the actor-network theory and finds Chinese tourists consuming different images from China. The writer will show how the images are consumed and re-produced in tourism examining three cases. Moreover, as seeing new sides of the images, we will figure out the consumption of the destination image works as a network which links the people, things and informations around.