Permalink : http://hdl.handle.net/2115/60807

JaLCDOI : 10.14943/ebr.6.1.45

This article discusses the opportunities to develop the northern region of Mexico as a medical destination. Global competitiveness is emerging in health care while advances in science and technology allow almost any patient to travel abroad for treatment. Today, more and more individuals from developed countries, with the financial capacity to cover all expenses, consider overseas travel to developing countries for health care. The aim of this study is to examine what kind of medical services and entertainment encourage visitors to select a particular medical destination.