Permalink : http://hdl.handle.net/2115/65921

KEYWORDS : BWS;質問調査法

The application of Case 1 Best-Worst Scaling (BWS) to empirical studies consists of the following steps: (1) establishing the objective of applying BWS, (2) writing a scenario where respondents evaluate items, (3) creating choice sets, (4) preparing a questionnaire survey, (5) implementing the survey, (6) preparing the data set for analysis of the responses, and (7) measuring the relative importance of items. This paper provides Japanese R beginners with an explanation of how the support. BWS and other packages in R are used for implementing this series of steps via an illustration of consumers' valuation of fruits.