Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.14 >
The effect of relational mobility on SNS user behavior : A study of Japanese dual-users of Mixi and Facebook
Title: | The effect of relational mobility on SNS user behavior : A study of Japanese dual-users of Mixi and Facebook |
Authors: | Thomson, Robert Browse this author | Ito, Naoya Browse this author |
Issue Date: | 15-Mar-2012 |
Publisher: | 北海道大学大学院国際広報メディア・観光学院 |
Journal Title: | 国際広報メディア・観光学ジャーナル |
Journal Title(alt): | The Journal of International Media, Communication, and Tourism Studies |
Volume: | 14 |
Start Page: | 3 |
End Page: | 22 |
Abstract: | Previous studies have shown clear cultural differences in how Japanese and American social network site (SNS) users interract with differing SNS platforms (see Barker and Ota, 2011; Fogg and Iizawa, 2008; Takahashi, 2010). In this study of 131 Japanese SNS users who use both Facebook and Mixi, self-disclosure, numbers of contacts, in-group numbers, and levels of perceived commitment on Mixi and Facebook were measured. The study found that such users showed a lower level of self-disclosure, connected with fewer people and had fewer categories of contacts, and felt a higher degree of commitment on Mixi than on Facebook. It is suggested that these differences stem from differing responses to percieved relational mobility on each platform; Mixi being a socioecological environment which reflects low-relationally mobile Japanese society, and Facebook being a socioecological environment which reflects high relationally mobile North American social environments. (141/150) |
Type: | bulletin (article) |
URI: | http://hdl.handle.net/2115/48860 |
Appears in Collections: | 国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.14
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Submitter: 伊藤 直哉
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