Permalink : http://hdl.handle.net/2115/88244

Japan has been recently focused on creating a‘cashless society’.Many of its banks and companies have been trying to promote QuickResponse (QR) code payments. For example, large companies such as PayPay, LINE and Rakuten have been distributing tens of billions of yen in subsidies to users in order to stimulate the use of these payments. However, while users are concerned that their personal information might be compromised, they are still benefitting from a variety of promotions, which is known as the ‘Privacy Paradox’. Therefore, this study examines whether this paradox exists among Japanese mobile payment users by using the Privacy Calculus Theory(PCT), combined with the Theory of Planned Behavior (TPB). The results show that this paradox exists and perceived benefits are the moderating variable affecting it. In addition, perceived behavioral control positively influences privacy disclosure intentions and behaviors.