|
Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.35 >
プライバシー計算理論を用いたキャッシュレス社会における「プライバシー・パラドックス」現象に関する実証研究
| Title: | プライバシー計算理論を用いたキャッシュレス社会における「プライバシー・パラドックス」現象に関する実証研究 |
| Other Titles: | The ‘Privacy Paradox’ in Japan's Cashless Society : An Empirical Study of Japanese Mobile Payment Users |
| Authors: | 楊, 婕1 Browse this author |
| Authors(alt): | YANG, Jie1 |
| Issue Date: | 17-Nov-2022 |
| Publisher: | 北海道大学大学院国際広報メディア・観光学院 |
| Journal Title: | 国際広報メディア・観光学ジャーナル |
| Journal Title(alt): | The Journal of International Media, Communication, and Tourism Studies |
| Volume: | 35 |
| Start Page: | 73 |
| End Page: | 93 |
| Abstract: | Japan has been recently focused on creating a‘cashless society’.Many of its banks and companies have been trying to promote QuickResponse (QR) code payments. For example, large companies such as PayPay, LINE and Rakuten have been distributing tens of billions of yen in subsidies to users in order to stimulate the use of these payments. However, while users are concerned that their personal information might be compromised, they are still benefitting from a variety of promotions, which is known as the ‘Privacy Paradox’. Therefore, this study examines whether this paradox exists among Japanese mobile payment users by using the Privacy Calculus Theory(PCT), combined with the Theory of Planned Behavior (TPB). The results show that this paradox exists and perceived benefits are the moderating variable affecting it. In addition, perceived behavioral control positively influences privacy disclosure intentions and behaviors. |
| Type: | bulletin (article) |
| URI: | http://hdl.handle.net/2115/88244 |
| Appears in Collections: | 国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.35
|
Submitter: 楊 婕
|
