Permalink : http://hdl.handle.net/2115/63653

The purpose of this study is to clarify consumers' evaluation of the Hokkaido food original certification system by Internet research methodology. As a result of our analysis, we found the Hokkaido food original certification system makes possible the promotion of Hokkaido food brands. As for the reason, respondents have an image that safety is high, and about 80% of respondents may buy even at a high price for food certified in this system.