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北海道農業経済研究 = Hokkaido Jounal of Agricultural Economics >
第14巻 第1号 >


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Title: インターネットリサーチによる道産食品独自認証制度の消費者評価分析
Other Titles: Consumer Evaluation Analysis of Products of Hokkaido Food Original Certification System Using Internet Research Methodology
Authors: 桟敷, 孝浩1 Browse this author
小池, 直2 Browse this author
山本, 康貴3 Browse this author →KAKEN DB
出村, 克彦4 Browse this author →KAKEN DB
Authors(alt): SAJIKI, Takahiro1
YAMAMOTO, Yasutaka3
DEMURA, Katsuhiko4
Issue Date: 28-Sep-2007
Publisher: 北海道農業経済学会
Journal Title: 北海道農業経済研究
Volume: 14
Issue: 1
Start Page: 43
End Page: 48
Abstract: The purpose of this study is to clarify consumers' evaluation of the Hokkaido food original certification system by Internet research methodology. As a result of our analysis, we found the Hokkaido food original certification system makes possible the promotion of Hokkaido food brands. As for the reason, respondents have an image that safety is high, and about 80% of respondents may buy even at a high price for food certified in this system.
Type: article
Appears in Collections:北海道農業経済研究 = Hokkaido Jounal of Agricultural Economics > 第14巻 第1号

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