北海道大学大学院農学研究院邦文紀要 = Memoirs of the Research Faculty of Agriculture, Hokkaido University;Vol. 35, No. 2

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スキャンデータを利用したトクホ無糖茶の需要関数分析 : トービットモデルによる1次接近

家中, 優海;赤堀, 弘和;澤内, 大輔;山本, 康貴

Permalink : http://hdl.handle.net/2115/70634

Abstract

This study investigates the impact of priceon the demand for sugar-free tea that isassociated with health benefit claims under theFood for Specified Health Uses (FOSHU) policy.To estimate the demand function, we apply a Tobit model to Quick Purchase Report data,which is scan data. The results show that thedemand rises as the price increases for sugarfreetea labeled as a FOSHU product.

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