広告に就いて(1):消費者行動の経済理論序説


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Please use this identifier to cite or link to this item:http://hdl.handle.net/2115/31745

Title:	広告に就いて(1):消費者行動の経済理論序説
Other Titles:	On Advertising (1):Toward an Economic Theory of Consumer Behavior
Authors:	永田, 信¹ Browse this author
Authors(alt):	NAGATA, Shin¹
Issue Date:	Dec-1986
Publisher:	北海道大学經濟學部
Journal Title:	經濟學研究
Journal Title(alt):	ECONOMIC STUDIES
Volume:	36
Issue:	3
Start Page:	18
End Page:	27
Type:	bulletin (article)
URI:	http://hdl.handle.net/2115/31745
Appears in Collections:	經濟學研究 = The economic studies > 第36巻第3号 Vol.36,No.3

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