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北海道大学農經論叢 = The Review of the Society of Agricultural Economics >
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Title: 農協による情報支援事業の特質と信頼形成に関する研究
Other Titles: What is the strength of JA’s information advisory service? : With a reference of the case study of JA SHIHORO
Authors: 小林, 国之1 Browse this author
Authors(alt): Kobayashi, Kuniyuki1
Issue Date: 10-Jun-2008
Publisher: 北海道大学大学院農学研究院
Journal Title: 北海道大学農經論叢
Journal Title(alt): The Nokei Ronso : The Review of Agricultural Economics Hokkaido University
Volume: 63
Start Page: 97
End Page: 109
Abstract: Although Japanese Agricultural Co-operatives (JA) used to be a dominant information channel for farmers, now farmers can acquire information through information resources other than JA. Some farmers, in particular, large famers in business scales tend to rely on non-JA resources such as advisory consultants or accountants since JA’s services cannot match their needs. To meet farmers’ needs of information, JA’s information advisory service needs to be more effective and competitive. However, there is little literature on the issue. This paper explored distinctive attributes of information advisory services by JA for fuller understanding. Two attributes were found out : comprehensiveness and specific information. These two attributes directly result from JA’s characteristics : comprehensive businesses and territoriality. In addition, it is noticeable that JA’s information advisory services can establish trust in relationship between members and staff through interactions in the service. Trust is seen as an important factor for successful management of co-operatives.
Type: bulletin (article)
Appears in Collections:北海道大学農經論叢 = The Review of the Society of Agricultural Economics > 第63集

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