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Influencing Factors of Japanese Consumer Purchasing Decisions for Locally Produced Agricultural Products

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Title: Influencing Factors of Japanese Consumer Purchasing Decisions for Locally Produced Agricultural Products
Authors: Sajiki, Takahiro Browse this author
Sawauchi, Daisuke Browse this author
Masuda, Kiyotaka Browse this author
Tokoro, Setsuo Browse this author
Iwamoto, Hiroyuki Browse this author
Nakatani, Tomoaki Browse this author
Yamamoto, Yasutaka Browse this author →KAKEN DB
Keywords: locally produced agricultural products
Japanese consumer
logit model
Issue Date: Feb-2009
Publisher: Research Faculty of Agriculture, Hokkaido University
Journal Title: Journal of the Research Faculty of Agriculture, Hokkaido University
Journal Title(alt): 北海道大学大学院農学研究院紀要
Volume: 73
Issue: 1
Start Page: 1
End Page: 8
Abstract: We estimated a logit model to identify Japanese consumer characteristics that might indicate willingness to purchase locally produced vegetables. The results show important factors influencing consumer purchasing decisions for locally produced vegetables are: consumer concerns about origin of produce; consumer image of healthfulness, safeness and expensiveness of locally produced vegetables; consumers having ever heard the 'local consumption of local produce' slogan; and consumers often buying locally produced agricultural products. The results also show some demographic characteristics such as age and gender are important factors influencing consumer purchasing decisions for locally produced vegetables.
Type: bulletin (article)
URI: http://hdl.handle.net/2115/35627
Appears in Collections:Journal of the Graduate School of Agriculture, Hokkaido University > Vol. 73 Pt. 1

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