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Influencing Factors of Japanese Consumer Purchasing Decisions for Locally Produced Agricultural Products
Title: | Influencing Factors of Japanese Consumer Purchasing Decisions for Locally Produced Agricultural Products |
Authors: | Sajiki, Takahiro Browse this author | Sawauchi, Daisuke Browse this author | Masuda, Kiyotaka Browse this author | Tokoro, Setsuo Browse this author | Iwamoto, Hiroyuki Browse this author | Nakatani, Tomoaki Browse this author | Yamamoto, Yasutaka Browse this author →KAKEN DB |
Keywords: | locally produced agricultural products | Japanese consumer | logit model |
Issue Date: | Feb-2009 |
Publisher: | Research Faculty of Agriculture, Hokkaido University |
Journal Title: | Journal of the Research Faculty of Agriculture, Hokkaido University |
Journal Title(alt): | 北海道大学大学院農学研究院紀要 |
Volume: | 73 |
Issue: | 1 |
Start Page: | 1 |
End Page: | 8 |
Abstract: | We estimated a logit model to identify Japanese consumer characteristics that might indicate willingness to purchase locally produced vegetables. The results show important factors influencing consumer purchasing decisions for locally produced vegetables are: consumer concerns about origin of produce; consumer image of healthfulness, safeness and expensiveness of locally produced vegetables; consumers having ever heard the 'local consumption of local produce' slogan; and consumers often buying locally produced agricultural products. The results also show some demographic characteristics such as age and gender are important factors influencing consumer purchasing decisions for locally produced vegetables. |
Type: | bulletin (article) |
URI: | http://hdl.handle.net/2115/35627 |
Appears in Collections: | Journal of the Graduate School of Agriculture, Hokkaido University > Vol. 73 Pt. 1
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