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北海道大学農經論叢 = The Review of the Society of Agricultural Economics >
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広域農協における "出向く営農指導体制" 構築の意義 : きたみらい農協を事例として

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Title: 広域農協における "出向く営農指導体制" 構築の意義 : きたみらい農協を事例として
Other Titles: The new system of agricultural advisory service for Large-Scale JA's : With a reference of the case study of JA KITAMIRAI
Authors: 河田, 大輔1 Browse this author
小林, 国之2 Browse this author
Authors(alt): Kawata, Daisuke1
Kobayashi, Kuniyuki2
Issue Date: 31-Mar-2010
Publisher: 北海道大学大学院農学研究院
Journal Title: 北海道大学農經論叢
Journal Title(alt): The Nokei Ronso : The Review of Agricultural Economics Hokkaido University
Volume: 65
Start Page: 43
End Page: 54
Abstract: This study aimed to evaluate the new system of agricultural advisory services of the Japanese Agricultural Co-operatives (JA), especially Large-scale JA in Hokkaido. Under current economics circumstances, some JAs have decided to achieve economic merit by large-scale merging. However, seeking this merit of scale can often go in the opposite direction in building good relationships with members. We explored JA KITAMIRAI which employs a new system of agricultural advisory services to achieve both the merit of scale and fostering good relations with its members. The new system is characterized by a unique organization which encourages staff of the JA to visit memberユs farm to give advices directly. We found that the new system of advisory services have the possibility to achieve economic merit of scale and foster a good relation with members as long as JA establishes a new system of business management and education of the staff of JA.
Type: bulletin (article)
Appears in Collections:北海道大学農經論叢 = The Review of the Society of Agricultural Economics > 第65集

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