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北海道大学農經論叢 = The Review of the Society of Agricultural Economics >
第66集 >

世界金融危機による消費者の食品購買行動の変化 : 日別POSデータによる分析

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Title: 世界金融危機による消費者の食品購買行動の変化 : 日別POSデータによる分析
Other Titles: Influence of the Global Financial Crisis on Grocery-purchasing Behavior of Consumers : Analysis of Daily Scanner Data
Authors: 福島, 和宏1 Browse this author
中谷, 朋昭2 Browse this author
上田, 雅夫3 Browse this author
Authors(alt): Fukushima, Kazuhiro1
Nakatani, Tomoaki2
Ueda, Masao3
Issue Date: 31-Mar-2011
Publisher: 北海道大学大学院農学研究院
Journal Title: 北海道大学農經論叢
Journal Title(alt): The Nokei Ronso : The Review of Agricultural Economics Hokkaido University
Volume: 66
Start Page: 13
End Page: 19
Abstract: In this paper, we analyzed the influence of the Global Financial Crisis on the grocery-purchasing behavior of consumers in Japan. We used the daily scanner data of a supermarket chain in Hokkaido, aggregated over the top tenbranches in terms of the number of customers between January 2008 and December 2009. We built systems of itemlevel demand functions for four categories: raw eggs, milk (excluding low-fat milk), natto (fermented soybeans), and tofu. Each system was estimated for the pre- and post-crisis periods. The overall results show that, in most of the categories, the consumers became more sensitive to prices after the crisis. With regard to item-level price elasticity, we found three types of changes in the estimates of own- and cross-price elasticities, which were increased own elasticity only, both increased own and cross elasticity, and increased cross elasticity only.
Type: bulletin (article)
Appears in Collections:北海道大学農經論叢 = The Review of the Society of Agricultural Economics > 第66集

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