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Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of Agriculture / Faculty of Agriculture >
北海道大学農經論叢 = The Review of the Society of Agricultural Economics >
第67集 >
ドッグフード市場における細分化過程 : ドッグフード流通を事例に
| Title: | ドッグフード市場における細分化過程 : ドッグフード流通を事例に |
| Other Titles: | The subdivision process in the dog food market - The dog food circulation to the case - |
| Authors: | 石橋, 佳法1 Browse this author |
| Authors(alt): | ISHIBASHI, Yoshinori1 |
| Issue Date: | 13-Mar-2012 |
| Publisher: | 北海道大学大学院農学研究院 |
| Journal Title: | 北海道大学農經論叢 |
| Journal Title(alt): | The Nokei Ronso : The Review of Agricultural Economics Hokkaido University |
| Volume: | 67 |
| Start Page: | 97 |
| End Page: | 103 |
| Abstract: | In this paper, we divide the dog food market into the pioneering, growth, and maturity stages, consider the process of subdividing the market structure in each division, and clarify the factors by which this is regulated. In the pioneering stage, the first step is gaining consumer acknowledgment for the dog food as a product, and each manufacturer’s product was sold, mostly by pet shops and rice shops, based on its function as a complete and nourishing meal. During the growth stage, price competition by volume sellers intensified, and each manufacturer sold a valueadded“premium”dog food product. In line with the expansion of the sales channels in the maturity stage, wholesalers were limited in line with sales strategies that made use of each retailer’s special characteristics, causing compartmentalization among the wholesalers. |
| Type: | bulletin (article) |
| URI: | http://hdl.handle.net/2115/49174 |
| Appears in Collections: | 北海道大学農經論叢 = The Review of the Society of Agricultural Economics > 第67集
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